PROJECT BACKGROUND
PoP Gala is the signature fundraising event for Pencils of Promise (PoP), a non-profit organization that provides quality education to students around the world. Each year PoP celebrates its mission and impact—in Ghana, Guatemala, and Laos—with a family of supporters and celebrities. The event channels the stories of the students, teachers, parents, and communities who benefit from the work of those in attendance. The screening of a short film produced by PoP was part of the festivities. As the Lead Designer, I created the visual identity of the gala. I developed pieces to promote the event and created the visual experiences displayed throughout the evening. The challenge was to come up with engaging designs and a modern look, worthy of the venue: the Museum of the Moving Image in New York. I designed an aesthetic around the motion blur—alluding to progress through education and movement in photography and film. I designed the following items: a save the date invitation, social media assets, newsletters, a responsive website, large entry wall projections, signage, speaker slide animations, step and repeat, and more.
