PROJECT BACKGROUND
I PROMISE YOU campaign promotes the film of the same title produced by Pencils of Promise (PoP), a non-profit organization that provides quality education to students around the world. The piece chronicles the real-life stories of children on the pathway to the restoration of dreams, featuring interviews of students, teachers, and celebrities. Goals of the campaign were to raise awareness of PoP’s work, fundraise, and provide resources to campaigners to host screenings. As the Lead Designer, I created a poster that incorporates a collage of photos and textures referring to PoP’s programs. I combined a black handwritten font over a yellow color field. I scaled this design across a set of materials: the trailer’s title, premiere invitations, a responsive website, social media assets, lower thirds, the press kit, banner ads, and participant discussion guide. This project was completed in collaboration with an external design freelancer and a storytelling agency. The movie was later screened at the Museum of the Moving Image during PoP’s annual gala.
