PROJECT BACKGROUND
Building Schools From The Inside Out is a brand story for Pencils of Promise, a non-profit organization that provides quality education to students around the world. As the Lead Designer, I conceived a logo and a set of merchandise products. The color palette evokes the yellow walls of classrooms and blue sky of outdoor educational activities. With thin lines, I designed an illustration featuring a school building, a washing station, teacher and students. These graphics were printed onto t-shirts, caps, stickers, totes, pins—and even a sneaker concept! Objectives were to bring additional streams of revenue; provide campaigners equipment for their fundraising initiatives; and augment the Pencils of Promise brand. All items were available for purchase on the eCommerce platform Shopify. Several items sold out.
