PROJECT BACKGROUND

Painting in China Around 1800 is an International Workshop sponsored by the Metropolitan Museum of Art and the Institute of Fine Arts at New York University. « The Institute is a thriving center of advanced research and graduate teaching in art history, archaeology, and art conservation. » (source: nyu.edu.) Hosted in New York City, the panel included several experts in the field: art historians, museum directors, curators, and conservators. The client asked for promotional materials with the challenge to create a modern look and feel, despite the classical theme of the event. For this design project, I created a poster to be displayed across departments, newsletters, and social media channels. I also produced a brochure incorporating the schedule, participants, and titles of their lectures. The target audience was researchers/scholars and graduate students within the Fine Arts and Higher Education sectors. By taking advantage of the long title, I experimented with prominent sans-serif typography—as a pattern—over the background images. The paragraph serif font provides an elegant counterpoint to the general layout. Following a color harmony rule, I selected a compound color scheme of yellow and blue.

INDUSTRY

Higher Education

COMPANY

Freelance

MY ROLE

Art Director