PROJECT BACKGROUND
Season of Promise is an End-of-Year giving campaign launched by Pencils of Promise—a non-profit organization that provides quality education to students around the world. Goals of the campaign were to secure donations and large gifts from prominent donors. As the Lead Designer, I designed the campaign’s visual identity consisting of a collage of paper cut outs with photos and typography. Scheduled during the holiday season, the tone needed to feel festive, personal, and warm. I created newsletters featuring brand partnerships for GivingTuesday and Cyber Monday. Additional design assets included my redesign of the website homepage, a customized fundraising page, social media graphics, banner ads, and more.
